Why EQALL? The Raw Truth
More EQ for the world! NO-FILTER. The smoother, more sophisticated version? That's coming. But first, a reality check — the raw reality.
"A good life is a process, not a state of being. It is a direction, not a destination." — Carl Rogers
The World? It's …
The Brutal Reality
Let's be brutally honest. The world? It's rotting. We could sugarcoat it but why bother? Who wants to gloss over and pretty up wars, dictatorships — in the 21st century! - poverty, abuse?
The Unfiltered Truth
The way we treat each other and the animals we share this planet with? Seriously… There's no polite word for it: it's pure, unfiltered sh*t. Rotten. OR…?
The Light Within Darkness
But wait!!! Just like light can't exist without shadow — and vice versa.
So yeah — beauty is still out there. Absolutely. You see that too, right?
What You Focus On Expands
The Power of Focus
As the wise say:
"What you focus on expands."
We're not here to be pessimists! Hell no.
We believe it can be different.
Change Your Circle
Wayne Dyer nailed it:
"You can't change the people around you. But you can change the people around you."Yeah, read it again! :)
You're Not Alone
But let's face it — sometimes, you can't do it alone!
There are so many lovely people & organisations on this earth, who want to do GOOD!
This is where EQALL comes in…
"Until you make the unconscious conscious, it will direct your life and you will call it fate." - Carl Jung
The Dream Behind EQALL
Let's make ourselves be more aware. Unite "the good", the conscious intentions, those who stand for a better world!
What is all this? A dream — one that stayed a thought for far too long. Then came a CEO — one that is Creating Empathetic Opportunities — someone who danced through the worlds of art, creativity, academia, corporate consulting, and the trenches of non-profit work… a survivor of mental and physical chaos — both painful and beautiful.
Basically? Hit Rock Bottom. Healed. Rebooted. Rewired.Still alive! Smiling…
It could easily be a Hollywood blockbuster — friends say. Sandra Bullock or Julia Roberts would be cast in the lead.
Instead: A long-overdue, big and wild, question was asked:
The Big Question
How can we do more, help more — get better, be better — and actually make the world a better place? Together!?All while putting more focus on self-knowledge, conscious presence, growth, and compassion toward ourselves, others, society, and the world…Before it's all over?
Uhm… getting deep here. But who said the search for meaning would be shallow?
A Bold Response 🧠
A brand? Yeah.
A movement? Yup.
A cultural clapback? Absolutely.
A community? Yes to all.
A bold response — contributing to the growing wave of revolutionary game-changers already out there. EQALL with us. We DRESS now, we PLAY next, and we BUILD what comes after.
We don't deny the pain.
We don't sweep the mess.
We acknowledge it — and
We alchemize it.
WHY?
What We Believe
We believe it CAN be done differently
Every word you say — and wear :) — matters.
WHAT you say and WHY…
It matters HOW you speak to yourself and to others.
That every action matters.
Empathy matters.
EQ > IQ (yeah, we said it).
Honesty — even when it's raw — matters.
That humor, self-reflection, reflecting on our inherited traumas, our behaviour and choosing solutions over complaints can actually be cool again!
As the wise Carl Rogers once said:
"We get hurt in relationships — and we heal in relationships."
YEAH. ALL OF THAT. AND WE ARE MAKING IT TRENDY.
Oops — that was a mouthful. Got deep fast. But stick around. It gets better.
🎯 HOW? We're So Making It Happen :) With you?
Streetwear
👕 Because everyone wears clothes. Unless you're a nudist. (In that case… bye)
→ Enter EQ-powered streetwear.
And NO.
This is not the only design we have. Not at all.
EQALL designs are diverse. Just as society :) Who said we cannot be multifaceted?
TOTE-Bags
👜 Because we all carry stuff. Physical stuff — not trauma. (At least not in these totes.)
→ Purpose-designed EQ bags.
Same here. Nope. Not the only style. "EQALL originals" and "EQALL essentials" await! :)
SIGNUP for 25% discount and be the first to see our EQ and even ECO collections!
Games
🃏 Because we forgot how to play. For real. Not Candy Crush. Not scroll-wars.
We mean eye-contact, face-to-face, gut-laugh kind of games. That make your EQ skills stronger than your WiFi.
→ Tangible card & board games at home, on the road, at school, in the office…
Real. Raw. Useful.
None of it's boring. Or preachy.
Or academic AF. It's not clinical.
It's Real. Raw. Useful. Trendy if you wish…Research-based. And yeah — a little therapeutic. Because we ALL need that.
Breathe in…
We design with purpose. Meaningful. Playful. Stylish.
Breathe out. 😌
😵💫 SO WHAT? THE REALITY CHECK
Science says it straight:
Our social skills? Disappearing.
Mental health? Tanking.
IQ? Overhyped. (Coming from a university lecturer 😄)
EQ? Underrated — dangerously so.
But these things are crucial to survival!
Some people need more compassion toward others!
Some need more empathy toward themselves!
We could list it all… but you feel it too, right?
Disconnected in a Connected World
And the kicker? We've got fewer chances than ever to truly connect. Why? We're plugged into screens — not each other. (Yes — even now. You're reading this online. No judgment.)
Tech is great. Tech is cool.We love it. It can be useful.BUT IT SHOULDN't LIVE LIFE FOR US.It cannot create inner peace, or a healthier, more loving, more compassionate world.That's on us! Right!????
Get & Go EQALL
It's a Superpower
EQALL is for those who feel that something's... off. Who crave connection — with themselves, others, the planet. Who believe emotional intelligence isn't a luxury — it's a life-affirming superpower.
We Play With Purpose
At EQALL, we play full heartedly. With cards. With design. With words. With boundaries.
With taboos. - Not with ourselves. Promise… See?
We already started…
Join the EQ Revolt
This ain't just a brand.
It's a reaction. An EQ revolt.
A reconnection mission.
A collective response to a world
in long-term crisis.
And if you've got a sense of humor and a soft heart? You're so in! You ARE EQALL.
The Causes We Support
EQALL = streetwear + games + purpose.
And when we say purpose, we mean issues…. Matters… We mean partnerships too!
Because they deserve a chance too:
The Orphaned
Abandoned babies. Orphaned children (and adults).
The Often Forgotten…
People with disabilities — forgotten and written off.
The Survivors
Survivors of abuse, trauma, and addiction — and those still struggling.
All Beings Left Behind
Women. Men. Cats, dogs, beings — harmed and left behind.
The Seekers
People searching for another way. To survive. To live. To enjoy the time on earth.
Maybe… you? Your own causes?
We See You… We see them
We know you do too!
Helping (just like asking for help) can feel overwhelming. But now? You can help just by showing up.
Wear EQALL
Play EQALL
Share EQALL
Learn with us — about yourself, others, the world.While you get, you give. Win-win.Pretty sweet deal, huh? 😎
One Step at a Time
We're not pretending we can change the world.If we could've done that alone — it would've happened already.But if each of us does something before time's up…Maybe — just maybe — we've got a shot.
And if nothing else? At least find your inner-peace. Not egocentric. That's where it begins & ripples out.
📣 NOW IT'S YOUR TURN
EQALL was born in 2024.
The startup ride? Wild. Chaos.
Setbacks. Still standing.
We officially launch in 2025!
We're looking for 2,024 + 1
EQ -curious people.
The brave. The bold.
Looking for: The slightly scared, but intrigued. If giving your email counts as brave — then yes, brave 😄
One Simple Step
👉 We're asking for one thing: your email.
👉 One click. One like. One sign of life.
👉 One step toward a more EQ-driven world.
YES! Worldpeace would be nice. Idealist? Hell yeah.
Better that, than being just another wrecking ball in a world already on fire.
Share the EQ
Not for you? Cool. But don't be a selfish couch potato. Sign up for someone who'd love an EQALL gift. We will be open long before Christmas!
Sharing is EQ-ing. 💌
Join the First 2025
Time Won't Wait
Life's short. Do we live once? Psychics say otherwise. 😏 Perhaps... True? We say — better not risk it. For now? We're here. So let it matter.
Be One of the First 2025
Join us now. Be one of the first 2025 EQALLers. EQALL is waiting for you to become part of something bigger.
Your Choice Matters
You choose the kind of world you want to live in. Help create it. NOW.
Prefer the official, less punchy version of EQALL's mission? Scroll down after 😄 SIGN UP ⬇️
The Journey is the Goal Itself!
And because practice makes perfect:
"The good life is a process, not a state of being. It is a direction, not a destination." — Carl Rogers
Let's connect in the Ether too :)
Don't miss out on anything! Join the EQALL community on our social media platforms and immerse yourself in the world of EQ with us. Because it also matters what and who you "follow on your wall"...